Marketing Dashboard Demo

Hello, Hiring Manager 👋

Here's an example dashboard that I built. The numbers throughout are placeholders, but the Case Studies section includes my real work.
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Lead Volume
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Case Studies

Top Content

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No content found
Try a different keyword or switch the period.

Campaigns

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Spend {{ g.tot.spend }} CPL {{ g.tot.cpl }} Cost / MQL {{ g.tot.cpm }}
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No campaigns match
Try another channel or clear the search.

Automations

HubSpot workflows driving nurture, scoring and routing.

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HubSpot Workflows

Workflow
Trigger
Enrolled
Active
Completed
Last Run
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Channels

Performance by channel: Email and Paid Ads.

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Case Studies

Selected work by Imad Tlais, Digital Marketing Specialist, across Meta, Google and LinkedIn.

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Decidr AI (ASX: DAI) · Digital Marketing SpecialistMay 2026 – Sep 2026
CASE STUDY 01

Built a qualified sales pipeline from zero at $150–250 per qualified lead

Ran Meta, Google and LinkedIn Ads for DecidrOS, Sugarwork and Partnerships. I moved acquisition away from low-intent traffic and towards senior decision-makers at businesses with 200+ employees, so leads turned into real opportunities. I reported directly to the Marketing Director and CTO.

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Cost per qualified lead, weekly

Target band $150–250
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Traffic mix shift

QualifiedLow-intent
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Reporting app: MQL rate by ad

Custom build on Vercel

It tracked leads, MQLs and MQL rate for every individual ad each week, so decisions about which creative to scale or cut were based on lead quality rather than platform clicks.

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What I built

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Airtasker · Digital Marketing SpecialistAug 2022 – Mar 2026
CASE STUDY 02

Cut cost per lead by about 64% and lifted lead-to-MQL rate by more than 50%

I owned Meta, Google and LinkedIn Ads end to end, from strategy and budget through to optimisation and reporting. Every campaign was tested and tuned against lead quality rather than volume, and lead volume kept growing month on month, ahead of target.

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Cost per lead, quarterly

End range $80–120
−64%$275 → $100 midpoint CPL
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Lead → MQL rate

Indexed, H2 ’22 = 100
+53%more leads becoming MQLs
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Lead volume, month on month

Indexed, month 1 = 100
3.1×+10–50% growth each month, depending on channel and campaign
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The playbook

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Skills & tools

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The headline figures are the ones on my resume. The charts are illustrative trends built from those reported ranges.

Funnel Performance

From click to closed deal, this month.

Lead → closed-won funnel

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↓ {{ s.dropRate }} to next stage
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Lead → MQL rate by channel

Channel
Leads
MQLs
Lead → MQL
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Audience Insights

Who your leads are, and where they come from.

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Leads by seniority

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Leads by company size

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Top industries by leads

Industry
Leads
Cost per lead
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Feedback

Tell us what's working and what isn't.

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